4 Major Trends Coming Out of Mobile World Congress 2016
This year’s Mobile World Congress, an annual event featuring technology companies, such as ECI, didn’t disappoint. The event unveiled innovative gadgets and discussed important global mobile network connectivity issues. The event showcased the latest developments in the mobile (and virtual) world, and put emerging four trends on center stage.
The 5G Global Mobile Network Race Unlocks the Internet of Things
5G was a hot topic at this year’s Mobile World Congress, as there is a global network race to unlock the Internet of Things. "4G was an improvement on 3G, with more speed but it basically came from the same sphere, while 5G has aspirations to solve a whole range of uses which are outside that sphere," Viktor Arvidsson, head of strategy for Ericsson France, said at the show.
The discussion around IoT was sparked by Ericsson, who is launching a network that will include support for 5G, cloud IP and IOT.
360 Video Virtual Reality
Facebook CEO Mark Zuckerberg believes that virtual reality may be the next future social platform, and he’s moving his company in that direction with video streaming. Facebook’s 360 video streaming technology is being prepared for launch, and the Zuckerberg says that while it will require less bandwidth, the technology will still increase overall video resolution on the social network.
"Going back about 10 years, most of what we shared and experienced was text,” Zuckerberg said in a recent statement about Facebook’s continuing efforts in virtual reality developments. “And then it was photos. And now we're entering into a world where that's video. But pretty soon we're going to live in a world where everyone has the power to share and experience whole scenes as if you're right there in person."
The Continuing Clash between Ad Blocking and Ad Sellers
Ad sellers continue their clash with ad blocking agencies. The fundamental disagreement on improving the mobile ad experience and engagement for users occurred between an ad blocking agency and executives from well-known ad-selling agencies during a panel discussion at Mobile World Congress.
No agreements on any solutions were reached. So the question remains: which will prosper in the world of digital networking and advertisement?
A New Era of Driving Experience
How is your driving? Samsung grabbed the spotlight at Mobile World Congress to tout Samsung Connect Auto, a dongle that plugs into the diagnostics port of potentially any car built since the 1990s in order to bring it up to date technologically.
The dongle offers a number of benefits to drivers, including monitoring driving behavior, locating and tracking a stolen vehicle, and assisting in lowering insurance premiums (in addition to WiFi connectivity and automobile maintenance advice). While this is not necessarily a new idea in the automobile space, Samsung is working with a number of partners to expand the idea in solutions for a better connected car in the future.
So, how does all of this reflect on vendors like ECI? It’s not a surprise that all of these technology improvements are dependent upon an infrastructure which can seamlessly transport the data. When the world consisted of text only messages, the amount of data was sizable. But in todays age of videos, virtual realities and internet of things (IoT), the quantity of data traversing the network is staggering. As Jon Mitchell said regarding the average Google search, “Every query has to travel on average 1,500 miles to a data center and back to return the answer to the user.” When you multiply that by the number of Google searches – the numbers are staggering.
Today, service providers and content providers depend on networks to transport data at high speeds, in a reliable and cost effective manner. In this world of ever decreasing margins, the main question is– how will they continue to build infrastructure that satisfies future needs? Infrastructure will most likely never be as appealing as new apps and handsets – but without it, even a simple phone call is impossible.
Did you attend Mobile World Congress? What trends, exhibitions and speakers do you think were notable? Be sure to share them with us in the comments below!
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