Smart, Smarter, Smartest!
Exploding energy costs, globalization, increased number of cars and growing traffic, need for working process efficiencies, empty public purses, security issues and the drive for a greener society are some of the factors leading to major structural investments in cities and communities around the globe. When these investments are not planned and carried out as part of an overarching framework, success and ROI are limited. However, there is one common denominator to all the necessary investments. Addressing this common denominator can have significant impact on these modern urban challenges. This common denominator is a superfast broadband network infrastructure.
- Residents: Citizens are investing in Smart Homes by connecting sensors and networks throughout their entire homes. This facilitates the control and automation of several systems, such as heating system, video surveillance system, illumination, plant watering, and so on. To take full advantage of these investments, remote control of these processes is required. The Smart Home needs to be connected to the internet through a superfast broadband network.
- Municipalities: City councils everywhere are dealing with financial problems. Since many of their decision are dependent on election results, it is often hard for them to come up and implement a long-term strategy. Today’s generation may be paying for the mistakes made by previous generations. In addition, there is healthy competition between cities to attract businesses, to bring tax money and jobs to the city. To adapt to any long-term strategy changes and to be attractive for businesses, a city must have a superfast broadband network infrastructure in place. In addition, such high-speed broadband network can support other needs of municipalities, enabling more efficient working processes or more effective video surveillance of public areas. Municipalities are in a coveted position in the implementation of such a high-speed broadband network, as they own all right of ways to lay fiber optic cables and ducts.
- Utilities: Power utilities must cope with smaller distributed power plants and the need to optimize opex by closely following end users’ demands. They can also benefit from surplus energy being created by their customers. Transportation utilities are facing challenges due to more complex schedules and tariffs, cashless e-tickets, and reacting faster to any delays or unforeseeable demands and cooperation with other utilities. Passengers expect real time information about the next bus or train they can take or delays they are going to face. A superfast broadband network is crucial to provide the level of service customers expect nowadays.
- Corporations: Today’s global nature of business demands a strong, reliable communications network to support all business applications. Financial losses and damages caused by network connection problems can add up rapidly and irreparably. The availability of a high-speed, high quality, broadband network is today an essential pre-condition to establish any business in a certain city or region.
Head of Field Marketing, EMEA